Kellogg’s Frosties
The Frosties are cereals sell by the company Kellogg’s. They target children and adolescents. We eat Frosties during the breakfast.
In terms of packaging, the box is the smaller than the French box. Usually, in Japan, goods are sold in smaller quantity than in France. For example, the French standard Frosties box is of 335g whereas the Japanese box is of 135g. This standard is the same for everything Kellogg’s products sold in Japan.
Moreover, there is no toy sold in the box whereas in France there are always toys in the box. This toy creates an attraction for the kids who want eat Frosties to get the toy. Behind the French box there is an explanation of the toy, and they could find on the box all the toys that you could get in the Frosties boxes. In addition to that, there is some games. The Japanese boxes talk about dietetics and how to eat a balanced meal. There is no ludic interest on the Japanese box.
The Frosties are more expensive than in France because a box costs the same price but the quantity is not the same.
